About Us

Faye’s was founded in 1991 by Faye Wetzel. After a career in marketing and advertising, Faye decided it was time to take a leap into entrepreneurship. Frustrated with shopping choices in Milwaukee, a women’s store looked to be a better-than-average business risk.

The namesake store continues to deliver on its mission of bringing “distinctive and surprising fashion” to the girls and women of Milwaukee. Faye’s is a specialty store in the truest sense of the term. The buying staff attends markets in New York, Chicago, Dallas, LA, and Las Vegas to assure that the best and the brightest in fashion is available to Faye’s discerning clientele. But superior customer service is the critical point of difference. “Knowledge of the Milwaukee lifestyle and building relationships with our clients are what set us apart. We understand that being comfortable and confident in what we wear has a lot to do with our level of self-confidence as women,” says Faye.

Whether a first-time customer or a loyal client for decades. Faye’s exists to meet your fashion needs and desires.